Let’s start with this: There’s no such thing as
a “standard rate” for a TikTok video
from an emerging creator.
But there is a method.
We’re building a guide that breaks down how things like
usage rights, exclusivity, and deliverables should impact what you charge — so you can price your work confidently, without underselling yourself.
Inside the Negotiation Mini-Course,
You’ll Learn How To:
Price your content using the same criteria agencies use
Know when you can — and should — charge more because exclusivity limits other opportunities
Push back on low offers without burning bridges
Understand which contract terms matter most when it comes to your rate
Spot red flags in talent and creator agreements before they cost you money
We’re building this with creators, for creators.
And we want your input.
Help us figure out what else we should cover as we continue building this resource for emerging creators by answering this question:
What do you wish someone would finally explain about negotiating brand deals?
Let me guess.
You’re posting consistently.
You’re tagging brands.
Your content looks good.
And yet… brand deals are still inconsistent — or not happening at all.
Meanwhile, you’re watching other creators your size (or smaller) land better brand deals, negotiate confidently, and handle contracts without needing a manager to swoop in and “save” them.
From the agency side, here's what we see all the time:
Creators excited to land a deal, only to realize later they signed away way too much
for way too little.
Smaller creators getting paid more to do less than larger or more engaged creators in the same niche.
Creators who signed with talent agents or managers who provide no real benefits - but take a cut from every deal.
I’ve been working in influencer marketing since creators were called “YouTubers” and Vine was the fastest-growing platform.
After more than 10 years in this space, I got tired of seeing emerging creators taken advantage of — by brands, agencies, and even talent managers — simply because no one ever explained how any of this actually works.
So, I started working on Digital Artisans Academy.
This isn’t about creating a rate card.
It’s a way of thinking about the content you create for brands.
Different brands have different budgets, and no matter your follower count, there’s no single answer to the question:
“How much should I charge for an Instagram Story?”
My goal is to give you the tools to negotiate with confidence, work directly with brands or agencies (or the right kind of manager), and protect your likeness along the way.
Today, my team manages influencer campaigns for Fortune 500 brands, political organizations, online publishers, and more. That means we see exactly how creators are chosen, how budgets really work, and why some creators get paid more than others.
There’s a lot most creators aren’t told about in this industry.
We’re putting it all in one place.
Join the early-bird list
and get lifetime access for only $97 before enrollment opens to the public.
Digital Artisans Academy is currently in development.
By joining now, you’re getting early access to all materials as they’re released, plus full access to the complete course once it’s built.
Your membership helps shape what we create next.